The Design Portfolio of Rachael Thomas

This was an informal campaign with the best of them. I was given several free coupons for Facebook Ads and Google Adwords, and being a student of advertising, of course, I'm created a campaign! The campaign was for my collaborative YouTube channel that features pranks and vlogging. It specifically targeted an online community called "Nerdfighters."

Facebook Ad
Target Audience: Male/Female, Age 14-35, Involved in the YouTube Network, self-professing "Nerdfighters"
Headlines: "Schemestresses," "Girls Pull Pranks"
Body Text: "We're just three girls that like to pull pranks, and we've put them all on YouTube!"
Visual:

Results
While running this campaign over the course of 10 days, we saw an increase of 80 subscribers on our YouTube Channel. Some YouTube users even commented that they were glad we advertised because our channel was "made of awesome."

Google Adwords
We are still in the process of advertising on Google Adwords. So far, this does not seem to be the most efficient way to reach our target audience. Our niche market is very small, and it is difficult to maximize the number of impressions and control the sites the ads are placed on.